Once we, as a group, had discussed our initial ideas we decided to create a draft storyboard that would allow us to focus our thoughts and create an in depth plan as to the direction we wished to take with our narrative.
We decided to focus our planning into three sections: narrative, specific symbolism and performance. Therefore, we all took a role that in turn allowed us to focus our thinking and specifically understand the requirements of each of us in terms of filming.
Within our music video we will be utilising clips filmed of the crowd and band on stage. Therefore, this requires audience and artist confirmation in order to go ahead. During the EP Launch we will be filming this footage, therefore, the audience must be made aware of this.
We have also created a consent form to go along with this, specifically targeted at audience members who will be filmed during the performance.
'Your Illuminations' have produced an EP and are ahead of an launch event in Manchester. As a group we have been invited to attend this event in order to film the necessary footage required for the performance element of the piece. I also aim to take advantage of this opportunity and gain material that could be used in the ancillary task element of the task. I will collate images of the band individually and as a collective, behind the scenes and also in performance.
A digipak associated with the indie genre is one that utilises urban areas and simplistic settings in order to distinctly portray the image desired by the artist. It makes use of dark colours, potentially a slight use of colour to highlight a specific element of the image or create distinct contrast between two concepts within. Clothing is simplistic and fitting with the conventions of the genre.
I quite frequently attend gigs and concerts in a range of venues. I have a strong passion for live music and the atmosphere that comes along with that. In the week just gone, I attended Catfish and the Bottlemen at Victoria Warehouse. Evidently, I took the opportunity to film a number of clips on my phone in order to understand the requirements of live performance filming and the limitations that may come along with that.
Of course, due to the fact that I filmed on an iPhone, it wasn't the best possible quality of footage that would be required in my coursework. However, we aim to use two high quality cameras in order to get the necessary footage that we need.
Footage used of the live performance element of the music video will be played under a non-diegetic track of "Skin Tight", therefore issues of crowd disturbance and potentially poor quality sound will be avoided.
Lighting is susceptible to change which however, can be tampered with in post-production.
One of the ancillary tasks will focus on producing a magazine advert within a popular music text. Indie/ alternative rock magazines showcase a unique aesthetic which therefore is highly influential to inspire my ideas regarding this task. Although these images come from covers of magazines, it allows for me to understand the requirements regarding aesthetic and desired look within the indie genre which will evidently generate initial ideas for what I could potentially use.
'Your Illuminations' are ahead of an EP launch, whereby the song we are producing a video for will feature. The EP launch has been promoted on social media such as Instagram, Facebook and Twitter. This has therefore created hype within fans and supporters that will initiate popularity and knowing into the band.
Due to our role of producing a music video for an upcoming track, it will allow us to support the band and in turn, them to support us in our studies.
After discussing any initial ideas we may have, we decided to focus our ideas on location. This allowed us to understand the potential outcome of our music video. We categorised our ideas through location, such as: a house, the beach, a road; then this enabled us to depict what lyrics correlated to that and therefore what needed to filmed in that location.
The aim of this was to get a more distinct understanding of what we wanted out of our final storyboard, as well as defining our production schedule that we will go on to produce. We also discussed potential actors and the roles they would have to play in association with these locations and initial ideas.
After speaking with the band and deciding on using the song 'Skin Tight' from their upcoming EP, we decided to utilise our discussion time in depicting the focal points of the song and what symbols we could take from that.
This allowed us to consolidate our ideas and is where the inspiration for the direct use of enigma codes stemmed from. Instead of using a simple linear narrative whereby a couple breaks up, we discussed using some sort of non-linear narrative that would take shape of a number of symbolical images such as a breaking glass, a tide, a single tear, just to name a few.
We then went on to discuss these ideas with the band in order to ensure the direction we were taking was one that also suited their desires for the image of the video in correlation to the song and their image as artists.
The influence of this video came from the front man, Matty Healy, and his love for the Quentin Tarantino film 'True Romance'. It depicts the idea that two people can meet and instantly fall in love. They become so infatuated with one another that it could eventually destroy them. The video is an ode to those relationships whereby it is all or nothing; love is all that matters.
"Characters like Bonnie and Clyde always appealed to me as a teenager - couples so intoxicated with one another, actions fueled bu blind unconditional love" - Matty Healy speaking about the video
The ideas that we have brought together as a group have been influenced by the break up of a relationship. This video therefore allows for a clear understanding of how symbols and narrative can be utilised to portray lyrics and their intended meaning in a unique way.
This is the initial ideas regarding when we will get together as a group and film the narration. However, we are yet to finalise actors and ideas regarding this therefore, this is custom to change over time once analysed.
