The 1975: Branding and Re-branding

Every artist/band creates an aesthetic in their own right and allows this to be an ongoing recognition piece for their work. Every artist across all genres abides by a strategy and image that will allow for fans and other members of the public to recognise them straight away. It allows for a sense of identity and individuality. The 1975 are an indie/alternative rock band that are a prime example of this as they haven taken complete advantage of the aesthetic of their band and the image they wish to portray. They began with the aesthetic of black and white until reaching a point they believed a re-brand would allow for a new and exciting divert for the band and the fans.

The band started out experimenting with a number of band names and performing at small venues around their home town of Manchester. The band attended Wilmslow High School and have been playing together since they were teenagers in 2002. The four boys: Matty Healy, George Daniel, Adam Hann and Ross MacDonald aim to create something different whilst still being relevant to the struggles and real life situations people face. It is a modern and intriguing spearheaded by front man: Matty Healy. idea The band formerly known as performing under 'Me and You Versus Them', 'Forever Enjoying Sex', 'Talkhouse', 'The Slowdown', 'Bigsleep' and 'Drive Like I do', finally settled upon the name of 'The 1975' after lead singer Matty Healy, son of Denise Welch and Tim Healy, was given a piece of literature dated '1st June The 1975'.

Once they began to become recognised they were signed to Dirty Hit records and began their journey with the self-titled album 'The 1975'. 

On 1st June 2015, the band made the conscious effort to terminate their social media accounts; keeping fans in the dark of what they were planning to do. This continued for a number of days before their aesthetic returned with an entire make over of a main focal colour: pink. The album 'I like it when you sleep for you are so beautiful yet so unaware of it' followed soon after. They had performed a number of soon to be released songs on tour for the fans that had supported them since the beginning. 

The importance of branding allows for recognition however, re-branding can allow for an updated image as well as an opportunity to subtly change the direction the band wishes to go with their music.