Tuesday, 17 January 2017

Target Audience

    Age and Gender

      Once we had analysed our survey and done further research regarding our chosen genre, we had an established target audience. From looking at popular indie bands such as ‘Catfish and the Bottlemen’ and ‘The 1975’ and their fan base, we had a clearer understanding.It is evident that the target audience is around 16-25 with an integration of both male and female members. However, it is also clear that some are more female orientated such as The 1975, or at least this is evident on social media as well as at shows I have attended myself. It is seeming to be female orientated due to the vocalised expression of adoration rather than a quieter appreciation from male audience members.



  Audience Psychographics:

·        Enjoys spending time with friends and attending gigs
·        Likes to play instruments such as guitars, drums etc.
·        Has a strong appreciation for music, especially indie rock and alternative genres. Enjoys purchasing vinyl’s, CD’s and merchandise
·        Shop at vintage stores such as COW, charity shops and Urban Outfitters


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