Final Poster Design

Further Poster Ideas

I decided to experiment with the use of fairy lights as well as the cultural reference of the Manchester Bee. 

"I like the use of the lights; however, I believe that it isn't entirely necessary as it may look more professional without the fade of the two images. Also, the placement of 'Your Illuminations' could be suited better on the other side of the poster." - Grace Ball, Year 13

However, I decided through my own analysis, as well as further audience feedback, that the original image was more fitting to the aesthetic and looked more professional.


I asked further peers to show their opinions for the two designs to consolidate my decision of the second design. Here are my results:

1) /// 3
2) ///////////////// 17

Cultural Ideas for Ancillary Task: The Manchester Bee

The artist I have focused my tasks on is a local band, 'Your Illuminations'. I decided to focus my final ancillary task research on cultural codes in order to reinforce audience personal identity and a recognisable brand for the artist. I will utilise this in my ancillary task in order to initiate this cultural understanding.

Ancillary Task: Poster Draft and Ideas

I showed a selection of peers to analyse my poster and decide which design they preferred, focusing specifically on the image itself in relation to the brand of the artist themselves. 

I selected a random 20 people in the demographic of the genre and created a tally chart to consolidate my ideas regarding the poster. 

These were my results:

1)  ////////////    12

2) //////          6

3) //              2

From the findings of this research, I have decided to focus on the first design as the image is fitting with the aesthetic of the video as well as the artist themselves. 

Final Digipak Design

From further audience feedback, the question of the professionalism of my product was brought about due to the lack of minute details within the digipak, such as the small print at the bottom of the back cover. I therefore researched a number of digipaks and then added this element to the digipak to complete the product.

Developed Ideas for Digipak

1) ////// 6

2) ////   4

"I really like the lights used behind where the CD would go on the first one, however, I think the lights need to be a bit brighter so they illuminate. I think this would be really fitting with the brand identity of the artist." - Sally Hopkins, Knutsford Academy, Year 13

Trial Ideas for Digipak: Final Plan

I asked 20 people to review my ideas and created a tally of the responses. I then took on board these ideas and acknowledged any changes that could be made in order to appeal to the target audience as well as conform to the indie genre. 

1) /////////// 11
2) /// 3
3) ////// 6

Front Cover of the Digipak: Initial Editing

Research into CD covers: Focus on the Individual

From feedback received from previous drafts of my Digi Pak and my own analysis of the task and genre I have chosen, I decided to utilise elements of the music video and those characters within as the main focus of the Digi Pak.

From further research into the indie genre, it has become apparent to me that a number of albums utilise a sole image of an individual as the main focus of the front cover of the Digi Pak. I will therefore utilise an image of the main character in the narrative of the music video: Olivia, the empowered character who goes against stereotypical traits of innocent female characters, as the main focus of my Digi Pak, amongst images of the artist themselves/ their aesthetic on stage.

Ancillary Task Images from Live Performance

Raw Footage: Performance

Filming Performance: 4/3/17

On Saturday 4th March, me, Georgia and Danielle attended the 'Your Illuminations' gig at the Night and Day Cafe in Manchester. We both used a digital camera in order to capture a number of angles of the stage, artist, venue and crowd.

We aimed to film a number of clips using a tripod; however, due to complications with the venue we were unable to set it up due to restrictions of room capacity and the crowd. It wouldn't be plausible to film using a tripod due to the fact that we had nowhere to place it.

I filmed a number of clips using my digital camera from the side of the stage and among the crowd, focusing on the artist themselves, their instruments, the venue and the crowd.

Danielle and Georgia used the other camera in order to get a range of long shots from the crowd of the artists close up and their instruments.

Ancillary Task: Digi-Pak - Further Audience Feedback

From my first draft of the ancillary task I took audience feedback and utilised editing in order to change the lighting and colours used within the design in order for it to conform to the conventions of the indie genre.



I also received feedback for this draft in order to consolidate my ideas regarding the final draft of my digipak. This allowed for the distinct understanding of the visual intention of the aesthetic of the artist as well as the conforming conventions to the indie genre.

I asked a number of peers who are familiar with the indie/alternative genre and the recognisable elements of this genre. I received feedback that focused upon the use of colour. In relation to my first draft the feedback focused on the use of colour and the lack of colour in the second draft. Although the indie genre focuses on dim lighting and a lack of colour; it became clear that some colour was necessary.